Howdy define,
Looks like early stages, although I'm not happy to deliver the news to you. Have you tried glycerine? Seems a lot of people are getting success from using it. The typical treatment is applying it twice per day, after a shower. Massage it into your skin and then lightly pat the excess off.
You could also try wrapping it up in a bandage for the day to lock the moisture in. Be careful not to wrap too tightly so you don't restrict circulation.
Good luck!
Tom