Just throwing my two cents in here...
Dovonex cream was the only thing that helped stop the burning and pain for me, although the cream has now been discontinued, although there is an ointment available. I haven't tried the ointment, but apparently it's just as good.
E45 was the most painful and nasty thing I ever put on my P! It burnt like hell and didn't help at all. To moisturise, I now use The Body Shop's vitamin E Moisture Cream. It's expensive, but you don't need much, and it's not greasy and doesn't hurt, even on broken skin.
A routine is the best thing for applying creams/ointments, and most of them actually work better if you apply them at night. I like the idea of sleeping in surgical gloves, so you can cover your hands in cream overnight. Might take some getting used to, but it would probably work wonders.
Mimz