I use Morrisons own brand "ALOE VERA" Hand and Body Lotion, works well during the day. At night i use Morrisons Baby oil then about 10 mins later apply the Body lotion, realy locks in the baby oil.
They do say put a few drops of baby oil in the bath water, this i found was good, until i got carried away and stuck my head under the water. I had shiney Hair for ages...............................ha ha
Vasaline intensivecare range is good. the Aloe Vera with cucumber is very good.
and this is a funny one, i tried my mums atrix hand cream on my arms. found this to be very good, stoped the itching but did not seem to last long.
and like many other things in life you have to keep trying diffrent things to get the best for you.
hope this helps...