I can't understand the objection to advertising, there aren't many sites that can exist without it. The BBC has to suck money from everyone in the country, even those who can't afford it, because it refuses to carry advertising whereas ITV and every other channel don't need to, they self-fund through advertising. And we all watch ITV/Sky right? We need to move with the times I'm afraid. You can just ignore the ads, surely that's easy enough, but they will still pay. I'd rather have to skip through a few ads than lose the site. Like it or not, commercialism is part of our everyday life and I think it's unrealistic to expect PHO to remain above that. People saying "we've always been free and always will be" need to wake up. Why should mods pay for it?